I went to Beverly Hills on a weekday to be the designated driver of a friend having some surgery. While in the area I visited Rodeo Drive.
Rodeo Drive in Beverly Hills is a fashion district known for expensive designer labels and haute couture fashion. Rodeo Drive generally refers to a three-block long stretch of boutique shops but the street stretches further north and south.
Rodeo Drive embodies all the glam of the big screen. This is where Julia Roberts’ shopped in the movie Pretty Woman. Flagship locations for some of the most prestigious brands in the world are lined up, all polished and elegant. There are so much to see and fill your vision even if you are not a shopper or if this doesn’t fit your price range – the place is almost a museum or architectural experience. This is the place fashion and trend lovers.
High end fashion labels include:
- Giorgio Armani
- Dolce & Gabana
- Loius Vuitton
- Miu Miu
- Yves St Laurent
- Salvatore Ferragamo
- Tom Ford
- Bottega Veneta
- Hermes, to name a few
- Tiffany & Co.
- De Beers
- Judith Ripka
- Van Cleef & Arpels.
The best area to take a photo is Via Rodeo, a European-styled shopping complex that resembles a movie set, sits at Rodeo Drive and Wilshire Boulevard. The rest of the street is understated, with single-story, plain shop fronts. There are designer clothing shops like Armani, Gucci and Coco Chanel; jewelers Cartier, Tiffany and Harry Winston; and exclusive couturiers where you need an appointment just to get in the door.
Rodeo Drive is home to the single most expensive store in the world: Bijan It is located at 420 Rodeo Drive. An appointment is necessary just to shop at Bijan. The shop is named after its Iranian owner. Bijan‘s average customer spends at least six figure dollars on clothes.
The most popular activities are window-shopping and people-watching. You don’t have to worry about looking out of place. Tourists abound, clad in off-the-rack fashions, gawking just like you might be. If you are planning a visit to Rodeo Drive, it is suggested to visit it the evening and preferably in December. If you prefer the daytime, come on a weekday, not on weekends. Most of the shops on Rodeo Drive close on Sunday, and the usual crowd of sophisticated shoppers is replaced by hordes of tourists gawking in the windows of the shuttered stores.
Rodeo Drive is located between Wilshire and Santa Monica Boulevards in Beverly Hills. From I-405, take the Wilshire or Santa Monica Boulevard exit east. Rodeo Drive intersects either street, just past where they cross.
From Hollywood, follow Sunset Boulevard west and turn left onto Wilshire just after you pass the Beverly Hills Hotel. Continue past Santa Monica Boulevard to the shopping area.
Their website is www.rodeodrive-shop.com.
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